The Media Coverage is Bigger than The Bowl

With 71,000 attending fans for February 3rd’s Super Bowl between the Baltimore Ravens and San Francisco 49ers, and 104.8 million viewers, one would believe the excitement couldn’t grow more, but that’s got nothing on the amount of media and social media coverage that comes with the most watched show in United States history.

Social media has risen to the way people of all ages receive the news, give opinions and reconnect with old friends, so it’s no surprise the amount of tweets, status updates and picture postings during one of the most exciting Super Bowls in history is booming and still going. The day after the game is not just about the winning team now, in fact they have taken somewhat of a back seat to the commercials, celebrities performances, and what else, a blackout.

The morning after shows newspaper headlines like “Put a Ring On It”, “Electrifying”, “Lights Out” and the clever, “Dark Nights”, referring to Christopher Nolan’s blockbuster, “The Dark Knight Rises”, where the villain Bane appears after a blackout in Gotham City’s stadium. There were 24.1 million tweets about the game many re-tweeting Bane references and there were 5.5 million about Beyonce’s performance.

Scrolling through websites like and viewers can see that the top stories about the bowl do not include the score, or the 108 yard kickoff return for the Ravens it is all about the blackout controversy and whether Beyonce’s high powered half-time performance caused it. Social media blew up with the amount of tweets, 231,500 tweets per minute, and an astounding total of 3 million tweets over the course of the night about the blackout alone. Including some clever and quick responses from Oreo and Tide with much viewed ads.

So with all of the media coverage leading up to and during the Super Bowl, why does it seem to not be about the game? Has the biggest game and sporting event of the year become just a sideshow to the advertising or commercials? Or is it important that this amount of media coverage and advertising is happening about the events and not just the game? How has this social media boom played a role in the change of focus of events like the Super Bowl?


3 Comments on “The Media Coverage is Bigger than The Bowl”

  1. Benjamin Wolk says:

    The Super Bowl has turned into the largest media spectacle in the world. From Monday to Sunday there are press conferences, signings, and much, much more. All of it is for one reason — money. When millions of dollars are being spent on 30-second commercials, it is obvious that $$$ is the weekend’s biggest priority. With things like Twitter adding to the chaos, it is a problem that is only going to expand, taking away from the game more each year (unless you’re a Ravens fan, I suppose).

  2. Matthew Simmons says:

    The Super Bowl itself has mostly become a focal point for businesses and other types of advertisers to try and grab the most attention. The game is still one of the widely watched events on television across the nation, which is why advertisers spend a fortune trying to create the best ads and even more to pay for airtime. As a result of the success of elements of the game such as commercials and the halftime show, an enormous people are drawn to their television sets just so they can watch those, regardless of whether they have an interest in football or not.
    It’s not entirely a bad thing, however. Sports fans still get their game, and other consumers and users of social media get their own fun event. This year’s Super Bowl was reported to have the most tweets ever, however this is more due to how far Twitter and social media culture in general have come in recent years. So in the end, sporting events are starting to be more for just sports fans.

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