The Media Coverage is Bigger than The BowlPosted: February 5, 2013
With 71,000 attending fans for February 3rd’s Super Bowl between the Baltimore Ravens and San Francisco 49ers, and 104.8 million viewers, one would believe the excitement couldn’t grow more, but that’s got nothing on the amount of media and social media coverage that comes with the most watched show in United States history.
Social media has risen to the way people of all ages receive the news, give opinions and reconnect with old friends, so it’s no surprise the amount of tweets, status updates and picture postings during one of the most exciting Super Bowls in history is booming and still going. The day after the game is not just about the winning team now, in fact they have taken somewhat of a back seat to the commercials, celebrities performances, and what else, a blackout.
The morning after shows newspaper headlines like “Put a Ring On It”, “Electrifying”, “Lights Out” and the clever, “Dark Nights”, referring to Christopher Nolan’s blockbuster, “The Dark Knight Rises”, where the villain Bane appears after a blackout in Gotham City’s stadium. There were 24.1 million tweets about the game many re-tweeting Bane references and there were 5.5 million about Beyonce’s performance.
Scrolling through websites like cbsnews.com and nydailynews.com viewers can see that the top stories about the bowl do not include the score, or the 108 yard kickoff return for the Ravens it is all about the blackout controversy and whether Beyonce’s high powered half-time performance caused it. Social media blew up with the amount of tweets, 231,500 tweets per minute, and an astounding total of 3 million tweets over the course of the night about the blackout alone. Including some clever and quick responses from Oreo and Tide with much viewed ads.
So with all of the media coverage leading up to and during the Super Bowl, why does it seem to not be about the game? Has the biggest game and sporting event of the year become just a sideshow to the advertising or commercials? Or is it important that this amount of media coverage and advertising is happening about the events and not just the game? How has this social media boom played a role in the change of focus of events like the Super Bowl?