Facebook could hook people into news stories

Facebook accounted for 27.9 percent of all display ads that appeared online in 2011, according to a video that appeared comScore, a digitial analytics business, last Thursday. The social media giant achieved 1.3 billion ad impressions — more than double the impressions achieved by second-place Yahoo! which achieved almost 529 million. ComScore also reported last week that Web users spend about 5 percent of time on news/information sites, and 17 percent on social networks. 

News organizations, such as The Washington Post, are starting to build themselves into social media by creating social readers, platforms that allow people to share what they are reading with their friends. This is a great attempt to integrate the news site with the social network. This is a public affairs journalism issue, because the nature of our field is changing. We must change with it. This is an example of adaptation.

Incorporating “like” buttons on stories will also bring more traffic to websites. The “like” button is bringing more people to stories. If news platforms incorporate a “like” button on each story on their websites, there would likely be much more Gen-Y interaction with their websites.

How do you think news organizations should use Facebook?

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3 Comments on “Facebook could hook people into news stories”

  1. It greatly behooves news organizations, and especially newspapers, to finally enact necessary measures to keep up with the technological advances of their audiences. News organizations need to go where there audiences go, which seems to be social media sites like Twitter, Facebook and more recently Pinterest. News organizations should not just stick to what they have always done, they should constantly be looking for new and innovative ways to deliver news to people. The more readily available news is, the more people will read it. The way people spend their time has changed, so the way news is delivered must to change, if people are going to stay informed. By all means, the news should be delivered on Facebook. I think news stories should come up on news feeds along with information about what a person’s friends are doing. Today, people want to know just as much what their friends are doing as to how the 2012 primary presidential elections are going. Like it or not, adjustments must be made.

  2. ugakramer425 says:

    I don’t see this as an ethical issue at all (and I’m not saying that’s what you were arguing either). If they haven’t already, news organizations should implement “like” buttons that link to readers’ Facebook(s) because it’s purely free advertising. Friends can constantly relay stories that cater to their interests with other friends (who likely share those interests). I’m all for adapting to new media and growing with it. It’s the only way to survive in this industry.

  3. cybrown1 says:

    It is good to see news outlets attempting to use social media to gain new readership, because, at this point, it is apparent that the trend of people not reading printed newspapers will continue into the future. The problem with it I see come in the old adage, “you are who you surround yourself with.” News sources risk being linked to other, less credible, outlets by putting them in the same marketplace. By keeping stories on their websites, a news outlet knows that the reader is associating the story with that news outlet. With all the information thrown onto Facebook, people could begin to associate these credible news stories with farcical or inaccurate stories by accident.


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