Facebook could hook people into news storiesPosted: February 15, 2012
Facebook accounted for 27.9 percent of all display ads that appeared online in 2011, according to a video that appeared comScore, a digitial analytics business, last Thursday. The social media giant achieved 1.3 billion ad impressions — more than double the impressions achieved by second-place Yahoo! which achieved almost 529 million. ComScore also reported last week that Web users spend about 5 percent of time on news/information sites, and 17 percent on social networks.
News organizations, such as The Washington Post, are starting to build themselves into social media by creating social readers, platforms that allow people to share what they are reading with their friends. This is a great attempt to integrate the news site with the social network. This is a public affairs journalism issue, because the nature of our field is changing. We must change with it. This is an example of adaptation.
Incorporating “like” buttons on stories will also bring more traffic to websites. The “like” button is bringing more people to stories. If news platforms incorporate a “like” button on each story on their websites, there would likely be much more Gen-Y interaction with their websites.
How do you think news organizations should use Facebook?